GE's product launch actually arrives in the shadow of U.S. Federal lighting efficiency standards, due to come into effect in 2012, which mandate a gradual phasing out of incandescent bulbs over a two-year span. Kiss 100-watt incandescent bulbs goodbye first, with 75-watt bulbs scheduled for a 2013 phase-out. The 60- and 40-watt bulbs leave last in 2014.
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Enjoy that warm, flicker-free light from a 100-watt incandescent bulb while you are working or reading? Stock up while you still can! Or better yet, write your Representatives and Senators and tell them to stop this nonsense until we develop a safe (mercury free), inexpensive, functional (easy on the eyes) replacement. Is that too much to ask?